Bulgaria Mandates Dual Pricing in Leva and Euro Starting August 8

From August 8, 2025, Bulgarian retailers must display prices in both leva and euros with equal prominence, as part of the euro adoption transition, with the requirement lasting through 2026. While the move aims to prepare consumers and ensure transparency, it has caused some initial confusion, especially among older shoppers.

 

Starting August 8, all retail outlets in Bulgaria are expected to display prices in both leva and euro as part of preparations for the country’s expected eurozone accession, with the final decision anticipated by July 8. The dual pricing rule will be mandatory until the end of 2026 to give consumers time to adjust.

The format must show both currencies side by side, in equal font and size. However, the change has already caused confusion—particularly among older shoppers—who sometimes mistake the euro price for a discount.

Once the euro is in circulation, change will be given in euros, though temporary use of leva will be allowed if euro cash runs out. Initial euro cash supplies are expected to begin distribution in December via the Bulgarian National Bank and commercial banks.

Some exceptions apply, such as fuel stations and vending machines, but even these must clearly inform consumers of the euro equivalent.

Important Points:

• Dual pricing begins August 8 and lasts through 2026.

• Must use the same font and size for both currencies.

• Change will be given in euros, with temporary exceptions.

• Euro cash distribution starts in December.

• Exceptions exist, but euro pricing must still be communicated.