Starting July 26th, 2023, stores in Romania will be required to provide clear and comprehensive information about product prices. This new regulation, outlined in Order No. 182/2023 published in the Official Gazette on June 26th, applies not only to stores but also to pharmacies. The law mandates the display of both full prices and reduced prices resulting from the use of loyalty cards.
Product prices in Romania: what you need to know about the new regulation
Public
Romania
Author: Kristina Dosen
Category:
Fiscal subject related
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626
Content accuracy validation date:
10.07.2023
Content accuracy validation time:
07:36h
Order 182/2023 establishes specific guidelines to ensure accurate and transparent information regarding the prices of products sold through various channels, including direct and distance sales, where loyalty cards or other consumer loyalty tools are utilized. The aim is to facilitate price comparisons for consumers.
For direct sales, businesses are obligated to inform customers by visibly indicating, either on the product or in its immediate vicinity, the highest price of the item. Even if a reduced price resulting from the use of a loyalty card or other consumer loyalty tools is also displayed, the same font characters, color, size, and other features must be used for all prices.
In the case of online sales, economic operators must provide consumers with the highest price of the product in the same field of vision as the item itself. Again, if a reduced price resulting from loyalty card usage is displayed, all prices should maintain consistency in font characters, color, size, and other features.
Furthermore, the use of loyalty cards or consumer loyalty tools by economic operators without offering tangible benefits to consumers is strictly prohibited. This measure ensures that consumers receive genuine advantages when participating in loyalty programs.
The new regulations aim to enhance transparency and empower consumers by providing them with clear and comprehensive information about product prices. By enforcing consistent pricing display standards, the law seeks to promote fair competition and enable consumers to make informed purchasing decisions.
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