Hungary strengthens alcohol advertising regulation that impacts traders selling these products.

Hungary has introduced stricter regulations on alcohol advertising, prohibiting such ads near health and educational institutions, in store windows, and areas visible from public places. The updated law also bans advertising alcoholic beverages in theaters before 8 p.m., on children’s products, and near programs targeted at minors, reinforcing existing measures against ads harmful to youth. Retailers must comply with these changes by January 1, 2025, which may necessitate adjustments to their marketing and advertising strategies.