These variations allow local adaptation while maintaining fairness and consistency under national rules.
Key Dates for France’s 2025 Summer Sales Periods with Specifics for Certain Regions
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France
Author: Tara Nedeljković
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Fiscal subject related
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4327
Content accuracy validation date:
07.07.2025
Content accuracy validation time:
08:09h
In France, the dates of seasonal sales are strictly regulated by law, ensuring consistency and fairness across the country in relation to sales periods, and below are reminders and exact dates relevant for this summer season.
According to Article L. 310-3 of the Commercial Code and the Order of 27 May 2019, sales periods are fixed each season. This applies not only to traditional in-store sales but also to online commerce. If you are looking forward to summer shopping deals in 2025, it's important to know exactly when these sales begin and end in particular French regions.
In most metropolitan departments of France, the 2025 summer sales have started on Wednesday, June 25, at 8 a.m. Shoppers can enjoy marked-down prices and special offers for a set duration of four weeks. This means the sales will officially conclude on Tuesday, July 22, 2025, giving bargain hunters nearly a month to take advantage of the discounts (4 full weeks to be precise). The uniform timing helps both retailers and consumers prepare and participate in a fair sales environment.
When it comes to online or distance selling (e-commerce), the rules are the same as for physical stores. The sales dates for online shops follow the same national calendar, regardless of where the business is headquartered. This ensures that all shoppers, whether browsing in-store or online, have access to the same sales opportunities at the same time. It also helps prevent unfair competition between local shops and online retailers.
However, some regions follow different schedules to better suit local needs and conditions.
For example, in Corse-du-Sud and Haute-Corse, summer sales will run from July 9 to August 5, 2025. In Guadeloupe, the sales are set from September 27 to October 24, while in Martinique, they will take place from October 2 to October 29.
Further, customers shopping in Saint-Barthélemy and Saint-Martin can enjoy sales from October 11 to November 7, and in Saint-Pierre and Miquelon, from July 16 to August 12. These adjusted dates allow each territory to adapt to its own commercial rhythms while still aligning with the national legal framework.
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