As of April 2024, businesses operating in or targeting consumers in Slovenia must provide all essential online content—such as websites, product descriptions, contracts, and policies—in the Slovenian language, under the amended Public Use of the Slovenian Language Act. Non-compliance can lead to significant fines, and even businesses focused abroad must comply if they use Slovenian language or target Slovenian users in any form.
New Law Requires Businesses to Use Slovenian Language Online When Targeting Slovenian Consumers
Public
Slovenia
Author: Ivana Picajkić
Category:
Fiscal subject related
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38
Content accuracy validation date:
27.05.2025
Content accuracy validation time:
08:20h
Companies doing business in Slovenia must communicate with consumers in Slovenian, including on websites and digital platforms. This requirement is part of the Public Use of the Slovenian Language Act (ZJRS) and was further clarified by Amendment B, which came into effect in April 2024.
What does the Law require?
If a company operates in Slovenia or targets Slovenian consumers, it must provide all key information in Slovenian. This applies to:
- Websites and online stores,
- Product and service descriptions,
- Advertising materials,
- Contracts and legal documents,
- Order forms and confirmations,
- Privacy and cookie policies,
- User manuals and warranties,
- Terms and conditions,
- Invoices.
Other languages can be included, but Slovenian must not be missing when the site or store is accessible to Slovenian users.
Who must comply?
- Required:
Businesses based in Slovenia or selling to Slovenian customers, even if only digitally, must include full Slovenian-language content.
- Exempt:
Companies based in Slovenia that only sell to foreign markets and do not target Slovenian consumers (e.g., some online service providers or international platforms) are not required to translate their content into Slovenian.
- Important:
Even if your business is focused abroad, using any Slovenian language on your site or advertising in Slovenia triggers the obligation to comply.
Companies that don’t follow the law may face serious fines:
- Legal entities: €3,000 to €40,000,
- Responsible individuals (e.g. directors): €1,200 to €4,000.
Inspections are carried out by several government bodies, including the Market Inspectorate, Inspectorate for Culture and Media, and others depending on the sector (e.g., health, education, labor).
This law isn’t just a formality, it’s designed to preserve the Slovenian language in a digital world. For companies, it’s also an opportunity to build trust with local customers by showing respect for the national language.
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